Ad Spend Allocator

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• AB Test Setup And AnalysisDesigns A/B tests and calculates sample sizes before you start.
• Account Structure ReviewReviews your ad account structure for over- or under-segmentation and budget issues.
• Ad Copy Variant GeneratorGenerates new ad variants following winning patterns from top performers.
• Ad Extension AuditReviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call.
• Anomaly DetectionCatches unusual ad changes like CPC spikes, conversion drops and spend surges.
• Bid Strategy RecommendationsRecommends the right bid strategy for each ad campaign.
• Budget Scenario PlannerModels how CPA, ROAS, and conversions change when you raise or cut ad budget.
• Campaign Naming Convention BuilderBuilds filterable naming conventions for ad accounts.