Creative Direction

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• Aa Segment Performance ComparatorCompares audience segments side by side across key metrics.
• Cja Dimension AnalysisAnalyzes CJA dimensions for distribution, trends, and anomalies.
• Cja Funnel Health CheckAnalyzes a multi-step conversion funnel to find where users drop off and which steps have.
• Cja Top Movers WatchlistFinds which pages, campaigns, or channels changed most between two periods.
• PRD V01 Problem FramingTurns a vague product idea into an evidence-backed problem statement.
• PRD V01 User Value ArticulationTurns validated user pain points into clear statements of the value users get.
• PRD V02 Competitive Landscape MappingMaps competitors before you position a product in your requirements doc.
• PRD V02 Product Type ClassificationClassify product approach into one of six types (Clone, Unbundle, Undercut, Slice,.