Performance Media Buyer

More in Paid marketing

• Mmm AttributionChannel attribution and ROAS calculation for Marketing Mix Models.
• Mmm Target UnitsHandles target units for MMM—conversions, CPA, ROAS framing.
• Paid Media RoutingRoutes paid media campaigns across Google, Amazon, Meta, and programmatic.
• Performance Eval GlobalDiagnoses global marketing performance with 48-hour action plans.
• Sales Adserver OnlineSets up Adserver.Online for display, video, and programmatic ad serving.
• Sales B2B AdvertisingBuilds account-based B2B display and retargeting campaigns for target accounts.
• Sales HouseofmarketersConnects with House of Marketers for TikTok influencer and paid services.
• Schwartz Awareness MapperMaps audience awareness level to messaging approach.