Principal

More in Design & brand

• Nyt Data VizApplies New York Times graphics desk rules to any chart or dashboard.
• Ockhams RazorPrefers simplest functionally equivalent designs, auditing accumulation and bloat.
• Perception RouterApplies visual perception principles to layout, hierarchy, grouping, and color decisions.
• PresentationPlans lectures, keynotes, and workshops with a slide outline and speaker notes.
• Product Design ReviewReview UI/UX: journeys, copy, visual hierarchy, accessibility, and responsive states.
• Progressive Disclosure Disclosure AffordancesPicks the right way to reveal hidden content: accordion, modal, tab, page, or tooltip.
• Prototyping Concept Throwaway EvolutionaryChooses between concept, throwaway, and evolutionary prototypes for the question at hand.
• ProximityWhenever the question is how to make a composition feel organized.