← Design & brand

Attention Direction

Directs audience attention through visual hierarchy and choreography.

/attention-directiondylantarre/animation-principles

More in Design & brand

  • Anticipation MasteryDesigning action sequences, user interactions, state transitions, or any motion that.
  • Anticipation PayoffDesigns setups and payoffs for action sequences, gags, and reveals.
  • Appeal MasteryGives characters personality and animations the polish audiences want to watch.
  • Arc MasteryDesigning motion paths, character movement trajectories, gesture animations.
  • Attention GrabbersCreates animations to draw user focus.
  • Attention ManagementFixes animation that pulls attention to the wrong element or hides what matters.
  • Brand ConsistencyAnimation doesn't match brand personality, feels generic, or clashes with design language.
  • Calm RelaxationDesigns soothing, meditative animations that reduce anxiety.