← Design & brand

Attention Management

Fixes animation that pulls attention to the wrong element or hides what matters.

/attention-managementdylantarre/animation-principles

More in Design & brand

  • Appeal MasteryGives characters personality and animations the polish audiences want to watch.
  • Arc MasteryDesigning motion paths, character movement trajectories, gesture animations.
  • Attention DirectionDirects audience attention through visual hierarchy and choreography.
  • Attention GrabbersCreates animations to draw user focus.
  • Brand ConsistencyAnimation doesn't match brand personality, feels generic, or clashes with design language.
  • Calm RelaxationDesigns soothing, meditative animations that reduce anxiety.
  • Comfort SafetyDesigns reassuring animations that ease anxiety and signal protection and security.
  • Continuous InfiniteDesigns endless loop animations like loaders and ambient motion that never tire users.