Channel Mix Optimizer

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• Anomaly DetectionCatches unusual ad changes like CPC spikes, conversion drops and spend surges.
• Bid Strategy RecommendationsRecommends the right bid strategy for each ad campaign.
• Budget Scenario PlannerModels how CPA, ROAS, and conversions change when you raise or cut ad budget.
• Campaign Naming Convention BuilderBuilds filterable naming conventions for ad accounts.
• Client Report NarrativesTakes your raw campaign performance data and writes the executive summary paragraph.
• Conversion Path AnalysisMaps how users move from ad click to conversion and where they drop off.
• CPA DiagnosticsBreaks down what caused a spike in your cost per acquisition from campaign data.
• Day Hour Performance BreakdownAnalyzes ad performance by day and hour.