Client Report Narratives

More in Paid marketing

• Bid Strategy RecommendationsRecommends the right bid strategy for each ad campaign.
• Budget Scenario PlannerModels how CPA, ROAS, and conversions change when you raise or cut ad budget.
• Campaign Naming Convention BuilderBuilds filterable naming conventions for ad accounts.
• Channel Mix OptimizerRecommends how to split ad budget across channels using recent ROAS.
• Conversion Path AnalysisMaps how users move from ad click to conversion and where they drop off.
• CPA DiagnosticsBreaks down what caused a spike in your cost per acquisition from campaign data.
• Day Hour Performance BreakdownAnalyzes ad performance by day and hour.
• Device Performance SplitCompares campaign results on mobile, desktop, and tablet and suggests fixes.