Lindy Effect

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• Last Mover AdvantageDetermine whether being first matters for a market opportunity.
• Lateral ThinkingApplies lateral thinking to break through conventional assumptions.
• LatticeworkApplies multiple frameworks to analyses.
• Lifestage Value CurveSomeone asks 'what should I focus on at my age,' 'I feel like I'm wasting my best.
• Loss Aversion Prospect TheoryWhen: someone says 'I don't want to lose what I have'.
• Map Is Not The TerritorySpots when a metric looks good while the real situation is going wrong.
• MetacognitionActivate when: user says 'I'm stuck and don't know why', 'I keep making the same.
• Middle WayActivate when: a decision is framed as 'Xs or nots-X' but is really a spectrum;.